We are very/extremely/completely excited to be releasing our first wines in can this month with a canned versions of our Eufloria white and rosé blend. If you are curious about what exactly is Eufloria I would recommend you read the following post: Eufloria: An Introduction .
The idea of canning Eufloria came about because we make a very popular “frizzante” version of Eufloria white wine that we sell in kegs and we wanted to offer that frizzante style in retail though had been reluctant to sell it in glass.
Historically, the traditional container for a frizzante or fully sparkling wine has been glass. Unfortunately bottling wine that has some dissolved carbon dioxide (aka CO2) is very hard and expensive for two reasons: first the bottling requires a special type of filler (counter pressure to avoid CO2 loss) and secondly the bottle needs to resist the internal pressure (which can be quite high if the container gets hot) demanding thicker, more expensive glass. While aluminum cans have been around for a long time for soft drinks and beers, their use in the wine industry is more recent. There are legal, quality and logistical reasons for not using cans. Legally wine must be packaged in legal wine size containers (187 ml, 375 ml, 500ml or multiple of those sizes) and most of the cans produced in the USA have been mainly 12 ounces (or 354.88 ml) prohibiting wine to be canned (You might find “wine like” products in other sizes but those are likely wine products that are flavored or diluted below 7% ABV and are not considered wine anymore, thereby allowing them to use “non wine” container sizes). Wine is very sensitive to oxygen and canning processes were not sufficiently low in oxygen until recently and we can thank craft brewers for demanding better quality and smaller size can filling lines. Canning a wine is also quite different from putting a wine under cork where there is a slight exchange of oxygen between the cork and the wine and it is just recently that the growing use of screwcap closures has allowed winemakers to learn processes in preparing wines for completely anaerobic packaging. As legal, quality and logistical concerns have been removed, cans have become a much more viable option for wine.
Beyond overcoming the shortcomings of the traditional can technicalities, the wine industry had to convince itself that cans were a packaging option that consumers will accept. Perhaps we have to thank younger consumers for that and it appears that wine in can is now the fastest growing wine packaging in the American market. I, not a young consumer unfortunately, find cans a terrific option for consumers: they are light, they preserve the wine well, they are easy to cool down, they are hard to break – what’s not to like?
On top of the above-mentioned consumer benefits, cans also have great environmental claims. They are made of aluminum which is infinitely recycled and is actually recycled almost twice as much as glass in the United States. The Container Recycling Institute claims that 45% of aluminum cans are recycled versus 27.8% for glass – isn’t it sad to see so much glass going to the landfills? Aluminum cans also have a lower transportation and storage footprint since they are 13 times lighter than glass: our 375 ml can (with lid) is about 16 grams (or 32 grams for a 750ml bottle equivalent) while our 750 ml light weight glass (with its screwcap) is about 415 grams.
Eufloria frizzante is a perfect fit for can packaging and it is truly leveraging all the great advances that cans offer. The integrity of cans allows for a high level of dissolved carbon dioxide providing a fizzy pour. The air tightness and opacity of the can protect the intense and delicate aromatics of this white wine. The aluminum container allows for cooling down the wine quickly making it instantly refreshing and cold. The lightness of the can makes the wine portable and able to be carried effortlessly (think backpacking trips for example). Full aluminum cans are quasi unbreakable and the product can go to places where breakable glass is usually unwelcome (think sporting events, concerts, or swimming pools). Of course drinking out of a can is socially acceptable while drinking out of a bottle is not (for most people).
I hope you will all give it a try and see for yourself why Eufloria in can makes sense and delivers a great wine with so many benefits.