If you read this blog you should understand that they are many types of Rieslings out there and that they all have their own Riesling for being. This morning I came across a well written and funny post (http://swamiofumami.blogspot.com/2011/04/how-or-if-you-wear-underwear-may.html?spref=tw) that helped me connect a few sweet profile dots. I have been thinking a lot lately about sweetness levels, why so many, who likes dry vs sweet Rieslings, what food to pair with the different sugar levels etc… The main Riesling question I am trying to answer is: “do consumers like one sweetness style mainly, or do they like the diversity of styles”. This is not a trivial question for me because it would help us understand if we should try to sell different Rieslings to the same consumer or if consumers are well compartmented and mostly go for the same style. I came across several good articles lately that helped me understand that a large percentage (30 to 40%) of the US population (and probably of the whole planet) do not like dry alcoholic beverages, they like low alcohol, slightly or overtly sweet drinks and shy away from bitterness (by the way this is a bit of who I am, so this is close-to-home interesting) – this would be an indication that consumers have a certain taste profile and mostly stick to one style. I have also read that those consumers prefer sweet beers (note that many beers have residual sugar and of course low alcohol) or cocktails (much sexier to order a Tequila Sunrise than a glass of White Zin!). Those consumers that like sweet wines (or if you are a mild case like me, that prefer wines with low alcohol and no bitterness) have been proven also to have a more sensitive palate (most of them are super tasters) that can be overwhelmed by too much bitterness or alcohol. Now the article I was referring to above is linking the consumer data with overall consumer behavior and it made so much sense to me – won’t comment on the underwear situation discussed in the article) – May be one day we could define you as a person by the type of Riesling you like and vice versa!